The third edition of the annual MESO Conference on Media, Culture and Society in Argentina and Latin America was held on November 3, 2017. The event was a success, with more than 100 registered and 16 papers from researchers affiliated with institutions from Argentina, Brazil, Colombia, Chile, United States, the Netherlands, Sweden, and Spain. This edition of the Conference was sponsored by the Center for Global Culture and Communication of Northwestern University. The keynote speaker was Richard Rogers, professor of New Media and Digital Culture at the University of Amsterdam, who presented a talk on “Otherwise engaged: Social media from vanity metrics to critical analytics “. In his presentation, prof. Rogers proposed to replace the metrics that measure the “engagement” to social causes and movements with critical metrics, which allow measuring, above all, the impact of these causes.
The Conference also featured four panels with topics that revolve around the contemporary analysis of the media and social networks. The first roundtable was about audiences, consumers and users and the transformations in access to information. The second panel was called “Journalism: Changes and continuities.” After lunch and Richard Rogers’ presentation, the third panel, entitled “Political Economy of Communication: The State and Organizations”, analyzed the place of the state in the Argentina’s media ecology. Finally, the last panel dealt with innovation and content production and was titled “Technology and content production: Virtual reality, bots and transmedia”.