How Young Users Deal With Multiple Platforms: The Role of Meaning-Making in Social Media Repertoires is the latest article published by Pablo Boczkowski, Mora Matassi and Eugenia Mitchelstein in the Journal of Computer-Mediated Communication.
This paper draws upon 50 interviews and a survey (N = 700) to understand how young people in Argentina manage the proliferation of social media platforms in their everyday lives. Applying work on repertoires, niche theory, polymedia, and media ideologies, the authors explore how users’ practices are shaped by constellations of meaning attributed to each platform.
They found that WhatsApp is a multifaceted communication domain; Facebook is a space for displaying the socially-acceptable self; Instagram is an environment for stylized self-presentation; Twitter is a venue for information and informality; and Snapchat is a place for spontaneous and ludic connections. These constellations are shaped socially and comparatively, and are relatively autonomous from technical affordances.
Finally, they reflected on the relationship between users’ agency and the structures where it is enacted.
You can access the online free paper here.
Pablo J Boczkowski, Mora Matassi, Eugenia Mitchelstein; How Young Users Deal With Multiple Platforms: The Role of Meaning-Making in Social Media Repertoires, Journal of Computer-Mediated Communication, , zmy012, https://doi.org/10.1093/jcmc/zmy012