Why do people keep reading the newspaper on paper? In what contexts do they do it? Will the printed newspaper disappear? Argentines who continue to access the news on paper do so motivated by the sensory experience of reading rather than the content of information, in social situations that stimulate consumption, such as family breakfasts on weekends, and combine it with access to news via digital.
by Facundo Suenzo, Eugenia Mitchelstein and Pablo J. Boczkowski based on their finding published in “The Smells, Sights, and Pleasures of Ink on Paper: The Consumption of Print Newspapers During a Period Marked by Their Crisis”